a letter from the birds
It is with full hearts that we announce that we have closed the chapter of WE THE BIRDS Macarons. (Effective November 30, 2022)
After 5 years of operating WE THE BIRDS Macarons at the scale that you know it today, we are ready to take a break and spend our time on other passions.
As we make this announcement, we cannot miss the opportunity to acknowledge that WE THE BIRDS Macarons would not exist in any capacity without our customers. While we close the chapter on WE THE BIRDS Macarons and open to the next chapter of WE THE BIRDS, we thank you… YOU who are reading this letter… YOU who ordered macarons from us even one time… YOU who rented our space to host an event… YOU who continue to follow and support us on social media… you are a bird!
The chapter of WE THE BIRDS Macarons will always be held in our memory with fondness and pride.
— Sarah & Natalie (The Birds)
A look Back...
When we started WE THE BIRDS seven years ago, we could have never imagined what our business looks like today. Truly, we established our brand in 2015 and it was just a simple personal blog— a creative outlet for 2 sisters who found themselves living in the same city for the first time in a decade. Evolution has always been an important notion for us on a personal level and therefore it was a founding principle of WE THE BIRDS— since our brand is deeply rooted in our personal experiences, we always agreed that the brand would evolve along with our ever-changing lives. In the beginning, we simply posted about our passions… fashion, food, photography, design, etc…
In those early days, Natalie had a penchant for making French macarons and Sarah encouraged her to post pictures of those beautiful macarons on our instagram. Before we knew it, we had a French macaron business operating from our apartment kitchen! Leveraging Natalie’s macaron-making skills with Sarah’s creative skills made for the perfect business partnership. When we started bursting at the seams of our apartment kitchen, with employees and macarons everywhere, we began to think bigger. Thus, WE THE BIRDS Macarons as you see it here was born!
We are so grateful for the years we have been able to create and supply our customers with beautiful, edible art.
As delicious as they are beautiful
Specialty French Macarons handcrafted in Dallas, TX
We The Birds
As delicious as they are beautiful— WE THE BIRDS macarons are edible art handcrafted in small batches using the highest quality ingredients. Every macaron that leaves our kitchen is meticulously handcrafted, passionately flavored and artfully designed.
We established WE THE BIRDS because of our shared love of culinary and visual arts. WE THE BIRDS macarons are our artistic medium! We are inspired by seasonal trends, fashion runways and culinary innovation.
SARAH + NATALIE
Founders + Sisters